The brand was founded in 1990 by the makeup artist Anastasia Soare who over the years became an expert and the author of the method of creating of the perfect eyebrow shape Golden Ratio.
The brand specializes in eyebrow products. Among the most popular are shadows, gels and pencils, lipstick for eyebrows which gained worldwide recognition, with unique pigments, designed for all hair colors, as well as exclusive correction products: brushes, scissors and tweezers.
Anastasia’s clients among others are Jennifer Lopez, Naomi Campbell, Sharon Stone, Madonna and other stars.